PayAttention
Become a partner
For airlines, hotels & OTAs

Give travelers a free upgrade. Another brand pays for it.

An instant discount on the upgrade — funded by the next brand your traveler books with.

How it works

Three simple steps

1
Traveler gets an upgrade discount

Instant, at no cost to you.

2
A brand sponsors it

Our AI matches what they'll book or buy next.

3
You get paid in full

The brand pays. You keep your sale + a share.

How we increase your revenue

More ancillary revenue — funded by brands, not you.

💰
+$2–$10
Revenue share
Paid by the network, not by you.
💺
Higher
Ancillary attach rate
Sell more seat & room upgrades at checkout.
✈️
More
Repeat bookings
Travelers rebook where they save.
A better, fairer deal

PayAttention makes upgrades fair

Instead of paying Meta and Google, brands fund traveler upgrades.

BEFORE 🏷️ Brand 📱 Meta / Google 🧳 Booking
NOW 🏷️ Brand 💺 Upgrade discount at checkout ✈️ Happy travelers book
Get started

Apply to join

Tell us about your travel product. We'll be in touch about integration.

By applying you agree to be contacted about integration.

Application sent

Thanks — we'll be in touch at the email you provided.

FAQ

Your questions answered

What is PayAttention?+
A partner marketing network connecting merchants, advertisers, and travelers. Brands fund traveler discounts and upgrades at partner checkouts in exchange for attention.
How does it work?+
A traveler gets an upgrade discount at checkout. Our AI matches a brand that funds it. You keep your margin and get paid in full.
What's the advantage for travel merchants?+
Sell more ancillaries — seat and room upgrades — and earn a share on every sale, without discounting your own margin.
What's the advantage for advertisers?+
Real, AI-matched travelers at booking intent. Pay per action (CPA) — no CPM, no flat fees.
What's the advantage for travelers?+
They save real money on upgrades for a little attention. Their card stays untouched unless they skip the task.
How is PayAttention different from other cashback services?+
Cashback eats your margin. Here, advertisers fund the discount — so you keep yours.
How long does integration take?+
Live in hours, not weeks — it plugs into your existing booking and checkout flow.
Is there any upfront cost?+
None. Advertisers fund the discounts; the network pays you.

Grow your ancillary revenue

Sell more upgrades, while travelers save.